Graeme Ward

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Lead AAA Game Designer (Live Service Games)

Status: Open To The Right Opportunity
Location: Canada
Basic salary: $150,000 - $250,000
Exp. years: 15+
Specialisms: Live Service Games, Gameplay & Level Design, Community Management, Monetization
Job Type: Permanent,Remote
Availability: 1 Month Notice
Additional Information: This candidate has vast experience delivering live service games to millions of players around the world, they have seen several AAA games from start to finish and would like to progress their career towards product ownership / executive production roles in the future.
Overview:

Lead Game Designer (Canada Based)

LEAD GAME DESIGNER | LIVE SERVICE PRODUCT OWNER  [ MICROSOFT ] | 2010 – PRESENT 

  • Lead responsible for the Live Service of games in a major Microsoft title. This means running the day-to-day live service — leading creation of content and live events for the product, as well as planning for the next ones. Closely partnering with several groups and stakeholders and achieving alignment — Community team, esports team, dev team, Marketing/Marcom/PR, biz dev, Ops, Services — while being responsible for delivering KPIs for engagement, retention, and monetization

  • Responsible for creating and maintaining a long term plan for the live games, while still planning and executing on changes in the live environment on a Weekly (or even daily) basis based on product offers, user feedback, company initiatives, and KPIs

  • For a year, during the absence of a Director of Community, took on said role in the interim, leading the Community team strategically and tactically

SENIOR DESIGNER CONSOLE FLAGSHIP [ Xbox One & PC ] [ MICROSOFT ] | 2015 – 2016  

  • Game mode and gameplay design for (PVE) and (PVP), reporting to the Multiplayer Design Director

LEAD DESIGNER CONSOLE FLAGSHIP REMASTER [ Xbox One & PC ] [ MICROSOFT ] | 2014 – 2015

  • Lead Designer responsible for the Xbox One remake and gameplay modernization of a beloved IP. Curating tweaks to gameplay and bringing in selected innovations from later games in the franchise, overseeing any and all level design changes, completely redesigning the online multiplayer experience (including matchmaking and progression), and generally being the product owner of the game that was co-developed with an external studio.

PREVIOUS ROLES AT MICROSOFT  | 2010 – 2013  

  • Sr Gameplay Designer on never released new IP for Xbox One, in the third-person action/adventure genre
  • Lead Designer on externally developed free-to-play PC title. Lead the design for a Korean studio
  • Sr Designer on various unshipped projects (including Kinect, social games, VR, and various prototypes and proof of concepts)

LEAD GAME DESIGNER ELECTRONIC ARTS CANADA | 2006 – 2010

DESIGNER ON FIFA ONLINE [ PC ] LEAD DESIGNER — EA SPORTS 2010 FIFA WORLD CUP [ Wii & PSP ]  

  • Oversaw a PSP SKU with a completely different feature set. Driving the vision for the games including developing concepts for the new game modes, as well as writing detailed feature design and tuning parts in all areas of the games. Games were developed externally with a core leads team.

PRODUCER / DESIGNER —  [ Shipped Wii Title ]  

  • Responsible for adapting the Next Gen gameplay for the Wii audience. This involved controls prototyping, designing new features and tuning all gameplay, the controls and most of the game modes


DESIGNER — MEDAL OF HONOR : HEROES 2 [ Wii & PSP ]  

  • Main responsibilities were the Wii controls — for the first EA developed FPS for the Wii — and designing gameplay features [including a new health system, a lock on feature, gameplay around stationary weapons and equipment in the levels]. Did most of the gameplay tuning


ASSISTANT PRODUCER DICE [ EA DIGITAL ILLUSIONS CE ] | 2005 – 2006 PRODUCER —  [ PC TITLE ]  

  • Responsible for the FE, HUD and UI

ASSISTANT PRODUCER —  [ XBOX & PS2 TITLE]  

  • Responsible for the DLC on the XBOX — first XBOX DLC published by EA

EDUCATION

  • Scandinavian University — GRADUATED 200X M. SC. [ FOCUS ON MARKETING, COMMUNICATIONS, MEDIA ]

  • Scandinavian University — GRADUATED 200X B.SOC.SC [ MAJOR IN POLITICAL SCIENCE, MINOR IN PSYCHOLOGY ]

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