Marketing Analyst (B2B) - London

A global SME in central London is looking for an experienced B2B Marketing Analyst.

Your main responsibility will be to develop B2B marketing activity for content. The company's platform currently publishes a large amount of articles per month to demonstrate expertise in their marketplace. The ideal candidate will help grow the audiences across all channels and assist in increasing conversions and enriching the client journeys.

Responsibilities will include:

• Manage the social media accounts to increase awareness and
• Assist with promoting content, initially by mastering the social media accounts and digital events management.
• Develop personalisation driven email marketing materials to support the sales workflow and improve user
• Assist in execution of new campaigns to help grow the client network across all
• Assist with executing event content marketing strategy including digital webinars and support PR network
• Monitor key online marketing metrics to track
• Ensure that the brand message is consistent and work to build the brand perception and value.
• To attend training courses which are identified as being necessary for the performance of the

Experience required:

• Keen interest in and understanding of Digital Marketing with a B2B
• Bachelor's degree in digital marketing or similar
• Knowledge and skill in online content creation and marketing
• Experience executing paid social media
• Incredible attention to detail