A creative marketing professional with over 5 years’ experience in developing brand identity and driving awareness through online and offline marketing channels. Successful in creating effective communication and marketing strategies and experienced in building strong relationships with customers and stakeholders to deliver events, trade exhibitions, webinars and seminars.
Skills and qualifications:
• CIM Level 6 Diploma in Professional Digital Marketing
• Proficient in the Adobe suite – InDesign, Photoshop, Illustrator, Premiere Pro and XD
• Social Media campaigns
• SEMrush and ahrefs Search Engine Optimisation tools
• BSC Sport Business Management, First Class Honours
• Responsible for creating and implementing the communications strategy for brands across multiple paid, owned and earned marketing channels using both online and offline platforms.
• Successfully increased website conversions by 12% by using SEO, digital optimisation and cross channel communications
• Development and execution of paid media strategy across all paid channels to various stakeholder groups and target audiences.
• Leading external marketing agency to design, test and implement a lead generation website and developed the User Experience and Search Engine Optimisation strategy.