Ref #:
Digital Marketing Executive
Ian Benjamin
18/07/2022
Location:
Hertfordshire
Not Disclosed
Hertfordshire
Salary:
£25k - £28k dependent on experience
£
Type:
Permanent
Date:
18/07/2022
Digital Marketing Executive
Department: Operations Team
Responsible to: Head of Events and Communications
Job purpose:
To grow brand awareness by delivering timely communications to drive revenue streams through provision of digital marketing support and campaigns across Membership, Events and International Trade.
Duties:
Digital Marketing
- Website: Updating and maintaining the website to ensure content is relevant, including addition of new member and Patron logos, plus sponsors logos for Awards; approving Members’ news; uploading press releases, etc.
- Social Media: Managing the social media accounts on LinkedIn, Twitter, Instagram and Meta, utilising Hootsuite to pre-plan regular posts, plus additional ad hoc posts.
- Mailings: Creating mailings to promote events, membership and international trade, using MailChimp.
- E-signatures: Regularly updating e-signatures for all staff, to promote events, membership benefits, campaigns, etc.
- Photography: Taking photos at events for use with social media posts, on website and in Inspire magazine
- Webinars: Running Chamber webinars when required (shared responsibility with other team members), using Zoom.
- Analytics: Providing social media and website observations/google analytics reports, etc.
Other Marketing and Communications
- Flyers: Creating flyers for events, membership levels, infographics, etc.
- Brochures: Creating brochures for membership initiatives.
- Inspire Magazine: Co-ordination of editorial content for bi-monthly Chamber magazine, Inspire, including: sending invitations to Patrons and other members to be interviewed by the Editor; selecting members’ news for inclusion; preparing information on upcoming events and post-event articles.
- Collateral: Creating artwork for banners, conference and awards programmes; creating invitations for VIP events, and obtaining quotes from printers, placing orders, etc.
- Campaigns: Creating artwork and copy for Chamber campaigns (e.g., #KeeptheHeartinHerts)
- Press Releases: Writing press releases regarding initiatives.
- Certificates: Creating membership certificates and certificates for winners.
- Slides: Creating PowerPoint presentations when required, including for annual IHA awards ceremony.
- Event support: When required, attending a number of events and assisting with set-up, registration and support of speakers with their presentations, etc.
- Events: Uploading events onto CRM (Rubi) when required (shared responsibility with other team members).
Miscellaneous
- Emails: Responding to general emails and those from the Enquiries, Editorial and Awards inboxes (all shared with other team members).
- Ad hoc tasks: Any additional tasks not included above as requested by line manager or any member of SMT.
- Connects: Supporting the Connects database alongside the Membership team.
Technical Skills – Essential:
- MS Office: including Excel, Word, PowerPoint and Outlook.
- Social Media: LinkedIn, Twitter, Meta, Instagram.
Technical Skills – Preferred:
- MailChimp (mailings)
- Hootsuite (social media)
- Squarespace (web editing)
- Zoom (webinars)
- Canva
- Photoshop
Personal Skills and Requirements:
- A team player with a flexible attitude at all times, willing to help out wherever needed to get the job done.
- A positive attitude, able to think creatively and bring fresh ideas to grow membership and events.
- Excellent time management skills and attention to detail at all times.
- A ‘completer / finisher’ who is self-motivated.
- A proactive approach, able to drive activity and results whilst prioritising tasks.
If you possess the skills and experiences suggested, outlined above please do get in touch at the earliest opportunity.