What started as a bit of fun on LinkedIn has turned into my main source of candidate attraction. I started with a few jokes that people could relate to, weather, partners etc. The views soon started picking up from around 500 views for simple text update of "Hot Jobs" to 10,000 for images that I had cropped myself into. This blog is about my top three posts that went viral...ish

1) Offer Or No Offer

I got this idea from the famous "Deal or no Deal" TV Show. With every post I do, I spin in into some sort of recruitment related post. With the image of Noel Edmunds, or In this case me. This post reached over 12,000 views - landed me multiple connection requests and the candidate I needed to fill a role I had been sourcing for some time.

2) The Flight Attendant

As always, trying to keep my posts relatable I came up with the Flight Attendant speech ‘Buckle Up’. Here at Trust in Soda we are a close-knit team both in and out of work and we refer to ourselves as Sodalites, which I used in context for the Cabin Crew. A life size jacket potato was from the life Jacket. The job opportunity slide was something we all want to jump on.

With a poor Photoshop (the worse the better) some silly comments and a speech that makes you smile when you read it, this was another one that went down a storm. Reaching over 15,000 views, bringing in several candidates and also getting a lot of comments and inbox messages from friends, colleagues and potential companies to work with, this was one of my favourites.

3) The Weatherman

Who hasn't seen the weatherman or lady? Again, keeping it to a subject everyone can relate to, this is another post that reached a huge audience on LinkedIn. Because I'm living ‘Dan Sath’ I play on my Northern accent, character and stereotype. YES, we all do love gravy and YES we're a lot cooler than the Southerners, YES it's always cold or raining "Up T North" However I think that's why we are always upbeat as we’re making the most of what we've got - not much! It probably didn't make me number one on Google….did it?

Stand out in your Market Checklist

1. Be Patient - This will not happen overnight and you

won’t get instant likes, shares and views.

2. Relatable Content - Make sure your content relates to

your Market

3. Be Original - So many recruiters do "Song Remixes"

it's like a Broken Record - See what I did there :)?

4. Be You - If you're not funny don't try to be - I'm not the

most serious person, so when I attempt it doesn't

really work.

5. Be Consistent - I do one of these posts every

Thursday, that way they don't get boring and everyone

knows what’s coming.

6. Prepare - As my teacher always said- "Failing to prepare, is preparing to fail" I always keep a mental note of things I find funny and use them as and when I need to.

7. Keep to Your Vision

8. Have Fun

Love the #UXKid