My client an award-winning on-line gardening business is looking for a vastly experienced Head of Performance Marketing to join its team.
Reporting to the Chief Commercial Officer, the successful Head of Performance Marketing will have proven leadership skills and a track record of driving revenues and best practices in a B2C environment
You will also have a significant knowledge and a track-record of successfully executing performance marketing campaigns at scale, as well as demonstrable experience across all digital marketing channels (display, paid social, paid search, programmatic, SEO, email).
A track record of manging budgets and resources in a fast-moving environment will be needed as will the ability to utilise external agency expertise to meet strategic priorities
You will have experience in Managing, Coaching and Developing a team of specialists to optimise performance marketing including customer acquisition, customer retention, and conversion rates across all marketing channels and mediums that the client utilises. The ability to build strong relationships at all business levels, up to C-level is also very much key success in the role.
As the Head of Performance Marketing, you will also be able to:
Apply data driven insights to drive performance marketing strategies across all channels
This is an exciting opportunity to join a well-established and rapidly growing and award-winning on-line gardening business with success being measured by spend growth, profitability and retention of active customers, and reactivation of inactive customers.