Our client, part of a large, well-known group that helps back and launch start-ups Is looking for a CRM Manager to act as the subject matter expert in all things CRM.

This role can be remote, but you must be prepared to go into the Cardiff office once per week for meetings.

You will be an experienced CRM Manager, a who is passionate about solving full lifecycle marketing problems. As a CRM Manager you should be happy and used to working with cross-functional teams, creating business value and continuous improvement.

The successful CRM Manager will be love data. You’ll be doing a lot of analysis and data crunching to work out the effectiveness and direction of the client’s work, so having a head for numbers would be great. You will also be.

A CRM Marketing practitioner who has built a modern set of capabilities from scratch with experience across modern related growth competencies, e.g., marketing channels, sales, and partnerships, UX and UI design, data and analytics, and A/B testing

Have the ability to lead the full customer lifecycle CRM strategy, planning, execution, and reporting

Able to Set-up and manage a CRM Marketing team to prepare, plan, activate and optimise multiple existing and new products and new MVPs.

Have experience with Tools, Touchpoints and Channels such – Salesforce Marketing Cloud [i.e., Email Studio, Journey Builder, and Mobile Studio)

Comfortable with HTML, AMP Script, and familiar with SQL / SOQL. Website and Mobile Apps, Email, SMS, etc.

Able to demonstrate collaboration with key stakeholders on CRM opportunities along product conversion journeys in-use customers, drive retention and cross sell and fully leverage Salesforce technical and functional capability and develop events, automation to capture value.

It would be advantageous for the applicants to have relevant start-up/scale-up experience in a consumer market and have the ability to shape, plan, and execute growth activities in line with strategy. You will be tasked with developing, upskilling, and mentoring the CRM Marketing competency area and help to deliver maximum revenue and reduce churn through CRM.

You will also

Deliver a 1:1 contact and campaign strategy to capture insurance premium and reduce churn

Build a deep understanding of the client’s customer base, their needs, and motivations, and aligning that with ways to acquire, retain and leverage CRM, across all channels and touchpoints

Performance manage internal team and agencies to optimise the yield on any spend, via better planning, targeting, creative, execution, A/B testing, campaign types, etc.

Building bottom-up benefit forecasts to size and prioritise growth opportunities and allocation of resources, A/B test MVPs / launch campaigns.

This is fantastic opportunity to be remote and be at the centre of all things CRM for this growing client.