Lead UI/UX Designer

This Candidate has significant experience driving and executing US research, strategy, and design across a range of products and platforms and has held leadership roles for some of the world's best-known brands. She has a track record of creating impact by developing and implementing effective US strategies that enhance user experience, increase business KPIs and foster a user-centered culture.

Experience:

Senior US Designer -  AAA Video Game Developer - 5 months

As UX lead for the company's European department, she collaborated with cross-functional stakeholders to define the team's UX pipeline and was instrumental in optimizing and standardizing the global development process.

Lead US Designer and Researcher - Insurance Company - 13 months

She Partnered with the executives and cross-functional teams to provide strategic design support across the organization, leading initiatives to optimize the user experience and drive revenue growth across the company's product line.

• Managed and mentored UX and UI designers, providing support feedback, and guidance.
• Coordinated, allocated, and signed off design work, liaising with the product manager and head of marketing to align with project schedules.
• Defined and embedded company-wide UX standards and processes, optimizing workflow and maintaining a high standard of delivery across all projects.
• Led the product strategy of a new tool, projected to save £250,000 per year.
• Increased conversion rate by 15% through the redesign of a checkout page.

Senior UX Designer - AAA Video Game Publisher - 2 years

As the studio's first UX practitioner, She successfully built and managed a UX research and design practice, collaborating with multidisciplinary teams to integrate a player-centric mindset into the studio's culture, development process, and design principles.

• Hired, managed, and mentored a junior UX designer.
• Provided training on UX best practices, empowering teams to deliver player-centric products.
• Defined and established a user testing function across all projects, placing user research within an agile environment.
• Increased retention rate by 18%. (target10%) through the design of a feature on a leading kids' game, achieving the greatest impact on retention of any other single feature. 
• Increased click-through rate by 76% (target 33%) by improving usability and findability of the game.

Senior UX and UI Designer - Multinational Video Game and Digital Entertainment Company - 6 years 

She Led the full end-to-end research and design process for multiple global product releases working with Facebook, and Sky to align product and user needs.

Skills & Expertise

• Leadership
• Design Strategy
• Stakeholder Management 
• Team Lead 
• Hiring 
• Mentoring

UX Methods

Affinity Diagram, Card sorting, Competitive Analysis, Content audit & inventory, Contextual inquiry, Experience mapping, Heuristic review, Personas, Prototypes, Requirement gathering, Surveys, Sitemaps, Usability testing, User flow journey mapping, User interviews, user stories, Workshops, Wireframes.

Software & Tools

Balsamiq, Confluence, Figma InVision, Jira, Lucidchart, Miro, OmniGraffle, Photoshop, Play-testCloud, Shortcut, Sketch, SurveyMonkey, Visio, XD.