Chris Morgan

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Commercial Director - Spirits / Multi Geography Leader/ Ecomm Expert

Status: Open to new opportunities
Location: Flexible
Desired location: Flexible
Basic salary: Commensurate with Experience
Exp. years: 17
Specialisms: Sales, Bus Dev, New Markets, Ecommerce, Marketing, Spirits, Wine, Demand Planning
Job Type: Permanent
Availability: Negotiable
Additional Information: Steeped in Spirits Experience
Overview:

Over 20 years commercial experience gained in the drinks and legal sectors in various leadership positions. I have developed organisations from a standing start and have a proven record of continual growth and over-achievement. Success is driven by proven leadership capabilities and motivation. I am ambitious, driven and passionate in all that I do. I believe in a collaborative culture of support to encourage entrepreneurialism. If you are seeking an ambitious, driven and passionate individual with experience in culture shaping organisations then I would be a real asset.

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Achievements include

* Ecommerce focus. Pivoted Commercial and Marketing teams to focus on digital and ecommerce at the start of Covid-19. Resulting in gross revenue growth

History of 593% and record performance in FY2020-21.

* Driving growth in Amazon from a loss making customer to Europe’s most profitable customer during Covid-19. Growing total Ecom channel AGP by 389%.

* Restructured the UK business to develop owned RTM platform.

* Revenue growth from £55m to £67m during covid year resulting in record growth for Europe.

* 35% 5 year CAGR.

* Commitment to triple Revenue and EBIT by 2023 from FY18.

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