Chris Morgan

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VP/Regional Director - Europe - FMCG

Status: Open to new opportunities
Location: Europe
Desired location: Europe
Basic salary: Executive Package
Exp. years: 20 Years
Specialisms: Regional Director, General Manager, Regional Marketing Director
Job Type: Permanent
Availability: Immediate
Additional Information: Geographically flexible across Europe
Overview:

This Italian national with geographical flexibility across Europe has enjoyed a stellar career across White goods, Food, Alcohol and Consumer healthcare.

An entrepreneur and a game changer , passionate about driving organizations to perform in an omni-channel digital world.

This individual has 12 years in General Manager roles (subsidiary GM, regional GM, business unit GM) across many geographies (East & West Europe, Middle East & Africa) and product categories for consumer goods companies across multiple sectors.

He has a proven track record to drive great results in large organisations moving from the definition of a compelling Business Strategy to excellence in Commercial Execution. He also successfully completed several M&A and Integration projects, and  developed the ability to effectively lead complex organisations in different cultures and countries.

The following examples  represent the value he can deliver:

- Drove a Net Revenue growth by 21% and profit by 31% as GM of a multinationals operation in Poland by exploiting the great opportunities offered by an acquisition.
- Achieved a Net Revenue of 450 M Euro and profit of 80 M Euro with a profit growth of 45% as VP of his Business Unit at a major white goods comapny by exponentially growing in the digital commerce channel across Europe.
- Delivered Sales growth of 30% in the retail channel as VP South Europe at a major beer organisation by step changing the customer focus and in store execution.

Areas of Expertise:
- Business & Portfolio Strategy
- Brand Marketing: Equity, Positioning, Communication
- New Product Development & Innovation
- General Management: Top line, Fixed Costs & Net Working Capital Management
- Operations: Logistics & Factory Management
- Customer Management & Planning
- Trade Investment Optimisation
- Route to market definition & Field Force organisation
- Omni channel Commercial Policy & Digital channel activation
- M&A and Integration Processes
- Talent development & Coaching

 

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