Alan Parker

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Data Analyst - Advertising & Marketing

Ref #: ScoopDataAnalystAdv
Alan Parker 03/11/2021
Location: Islington Not Disclosed Islington
Salary: £35,000 to £43,000 £
Type: Permanent
Date: 03/11/2021
Data Analyst - Advertising & Marketing

Data Analyst (Advertising/Marketing) - Angel, Islington

£35,000 to £43,000 including benefits/office based in Angel, Islington - London

Core experience: Someone who has worked with large data sets; and has solid coding skills - SQL and Javascript. Experience with Tags/Pixels.

A leading global media company seek an experienced a motivated, data-driven Data Analyst for their Marketing Operations team ideally with 3 to 5 years within a similar role. You must have SQL/Javascript and some sort of Tag/Pixel Manager experience.

The role will be working with partners to set up, monitor and improve tracking tags (pixels) on their site. These tags allow partners to receive data points to optimize campaigns, facilitate reporting, track audiences and enable ad-serving.

Data Analyst (Advertising/Marketing) responsibilities:

  • Implementation of tracking tags (pixels) on the Group brands (globally recognisable) websites. The role will be looking after the process end-to-end: from the first technical discussions with partners, to writing code, to test, publish and monitor the performance of the tag.
  • Break down complex technical requests to easy to understand bullet points and presentations.
  • Provide regular status updates to stakeholders.
  • Be in the driving seat of best-practice tag creation: Assess requests of partners for feasibility and business impact and think outside of the box to come up with workarounds where appropriate.
  • Stay on top of industry news and trends that may impact tag management.
  • Data analysis and deep-dives to find and fix data issues.
  • Work with internal teams to design and set up framework to monitor the accuracy of tracking tags.

Data Analyst (Advertising/Marketing) desired background:

  • Bachelor's degree or higher with a data or business background
    Experience working in online marketing, analytics, operations or related field.
  • Excellent interpersonal and team working skills.
  • A willingness to collaborate and cultivate relationships with third-party stakeholders.
  • A strong sense of accountability and ownership.
  • Highly detail-oriented and the ability to analyse and interpret large data sets.
  • JavaScript skills and experience.
  • SQL skills and experience.
  • Experience in using a tag management platform, such as Google Tag Manager, Tag Commander, Tealium or Ensighten.
  • Experience with analytics tools (Adobe Analytics, Google Analytics or similar).

Skills required for the Data Analyst (Advertising/Marketing) position:

  • Someone who has worked with large data sets; however, this role will not suit a data scientist.
  • Some coding skills - Sql, Javascript.
  • SQL - Extract Data - know how to run SQL code.
  • Stakeholder management will be important - internal and external.

Data Analyst (Advertising/Marketing) - Angel, Islington

£35,000 to £43,000 including benefits/office based in Angel, Islington - London

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